Desktop VS. Mobile

The mobile phone: an amazing device that allows you to literally carry a computer in your pocket. This device quickly became a sensation and now wants to achieve something much bigger. The phone plans to replace ... the desktop computer. Slowly at first, but now in a close match, both devices are trying to claim the number one search device. Coming soon, the tie will be even closer and the mobile phone may pass the age old computer.

 So now the question is, why? Besides just easier access what is really gained from the the mobile phone to the computer? Surely it's not for easier use? we have all tried to use our phone as a computer and... well... it just runs into the same problem. It takes forever to find the one small thing that you are looking for on a huge website that can fit maybe five words on the screen!

The bounce rate for Amazon is much higher on
phones than it is on a desktop computer.
to see more go to
http://www.clickz.com/clickz/column/2388915/
why-mobile-web-still-matters-in-2015

In a survey taken, the session time for a certain website was significantly less than the session time for a regular computer. Plus the bounce rate was seriously higher than a computer. A bounce rate is the percent of people that click away after looking at only one page (it usually means the website is boring or difficult). This shows that even though phones have risen there aren't a lot of websites out there that are device responsive. This makes it difficult for someone on the go who maybe just wants to look up how much a sandwich costs from a sandwich shop.

http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/

Not only that, but what would happen if the mobile phone took over the internet completely? We would all be stuck using small devices to search huge websites. It would be almost impossible to find anything we needed without some difficulty. Actually it is already happening in some parts of the world already. In India the phone pretty much dominates the internet usage there with second place desktop coming in at a measly twenty-seven percent and tablets filling in the last one percent.

For example, in Australia they use their phones a lot during the day.
to see more go to
http://www.smartinsights.com/mobile-marketing/
mobile-marketing-analytics/mobile-marketing-statistics/

All in all it is pretty much inevitable that the phone will take over. So it might as well be as smooth a transition as possible.

Until the next post,

this is Jake Smith