P & A Jewelry Co.

       I put out a post a while ago that described the beginnings of an idea for a company. After working with it for a while, I finally have some more stuff to show. For starters, the logo has been made, passed many judgements and has risen to its full glory.

       After many drafts and ideas, only a few made it to the actual computer rendering. It then came down to two main ideas for the final basis of the logo. After getting many different opinions it was still unclear which idea the general public liked better. So, being the creative genius that I am, I combined the two of them.

       Several tweaks and revisions later the final product came to light. It was now official. The Peters and Anderson Jewelry Company was officially born. I might also add that I am quite proud of my company child.

       Now that things were rolling it was time to really make a name for the company. I began with a shirt, because it was before we started the next part of the project and I needed to look like I was working. Using the vast array of resources found on the internet I used my logo and put it onto a maroonish purple shirt while in a golden text. Both of these were the ideas I made but personally I prefer the one on the right.

       Really this was done just to see what the logo would look like in different colors. Up until this point I hadn't done anything with the color of the logo except leaving it in black and white. 

       I'd call it a rousing success in all colors.

       Later on, I was given the scope of the next part of the project. We needed to make sure that our idea would work in both big and small scales.

       The first thing I created was a business card once again using the vast resources of the internet. Since it was a jewelry company I wanted the business card to look sparkly and diamondy. So I put diamonds just about everywhere I could on the card. In hindsight I probably should have put more focus on jewelry and less on the diamonds.

       After that it was really just a matter of reusing images to create the wording on the card. The address, which isn't real, is 160 N Gulph Rd, King of Prussia, PA 19406 and the phone number, also not real, is 847-487-7748. The location actually is based on the second largest mall in the U.S. called the King of Prussia.

       After spending way too much time on the business card, I decided to go BIG! I wanted people to see my business no matter where they were. The highway would be my next advertisement gimmick. I took the liberty of helping to cover up someone else's ad so they could graciously make room for mine. This was just a quick make where I took some images and placed them on a black and white rectangle that was pretty close to billboard proportions. Unfortunately I was rushing and the logo is very difficult to see and is slightly cut off in the corner.

       Soon P & A was on the rise.

       We were growing at an enormous rate and soon had our own building. The name of the company shone gloriously on the side of the building. This was also done pretty quickly because I was running out of time to finish. I just typed into a rectangle and then skewed it so it would fit the side of the building.

Next I created a letterhead and envelope so people all over the world could see my business. The envelope was once again used with internet resources and is quite simple in the design. I feel as though the simplicity works well for both the letterhead and the envelope.

Lastly it was time to go mobile. My original idea was P and A Go so that it might trick people into thinking it was Pokemon Go but apparently that's 'immoral' or something like that. So the name was reduced to P & A. With this all I did was take the diamond from the logo and put it in a black box over a phone image. The quality is a little hard to see and I don't know why. I tried to take several pictures but they all looked worse. You get the main gist of it though.

       Well, that is all I have for P & A jewelry for now. so until you all hear from me again.

Jake Smith

The Art Thief

       Today I am not a tech geek in high school, on this day I am an article reviewer geek in high school. The difference is astounding. I have just recently read chapter one of a book called Steal Like An Artist by Austin Kleon, and besides repeating the same exact message over and over,
the book had some interesting things to say.

The Book

       The main point that this book stated was that nothing in this world is original; everything artistic has been stolen from another idea. Which to me just raises the question, what was the original idea that was stolen from? Anyway, it talks about how artists look at the world surrounding them for inspiration and then use that inspiration to influence the art that they make. The best way to do that is to always be curious and gain knowledge that will coincide and sometimes clash with the inspiration.

       The book uses a multitude of examples to show all the different ways that art can be 'stolen.' One of the best examples was "1 + 1 = 3." Imagine two lines parallel to each other, now count them. There are two black lines and in the negative space there is a white line making a total of three lines from an original two. Nothing has changed, but a completely new concept has sprung forth from someone taking the idea and changing it.

My Critique

       As I read the first chapter, I would be lying if I said the book had taught me nothing. The ideas are quite obvious and placed out neatly enough for me to understand. The language was nice and there weren't any confusing words or boring textbook explanations. It was made for the average man who is interested in simply stealing like an artist.

       While it did raise some excellent  points it seemed as though it tried too hard to look 'creative.'  The handwriting font gave it a bit of an unprofessional feel. The images also made it seem really basic and unfinished. When people think of art they expect something that doesn't look like a three year old who just discovered how a marker works. The images felt too simple in structure for the message the book was  trying to convey.

Summary

       All together the article was definitely something that I would look at again if I needed help making art. Everything inside of it flows cohesively and every new idea always pointed back towards the main theme. Even though I have only read the first chapter I may look into actually finding the rest of the book so that I can take a more in depth look at this creative spin on how art in any form is born.

Jake Smith

Project Proposal

The Beforehand

       I have been forced onto inspiration! Given four sheets of paper with random stuff on it, I have come up with the greatest business ever! I had to come up with an idea for a company using: diamond, panda, 846, and the letters A and P. So after an excruciating 10 minutes. I finally came up with the mandatory 5 ideas.

       The ideas I had were Panda Diamonds, The Diamond Panda, Panda 846, Pandiamonds, and the winning idea was P and A Diamonds.

The Company

       At P and A we guarantee that you will be a completely satisfied customer. We are nothing more than simple jewelry experts who only want happiness for whoever sees our products. We have a multitude of precious stones from across the globe but specialize in diamonds. Our location in Arlington, Virginia is ideally located near several diamond mines so you can be sure that our products are pure. We will not rest, we will not stop until you have the exact jewelry that you need. We assure everyone that our prices are fair in every way.

This message was paid for by the P and A Diamonds corporation.

Meet Them All

http://www.eravensonline.net/students/674jrs22/webclass/webclass1617.html

Caitlyn's photo isn't working. I don't know why and yes, I have tried everything to fix it. Please do not comment on it.